Groundswell Innovation help people get the right ideas to market, faster and fitter for purpose - new products and services that solve customer problems, profitably.
Your team are there to focus on existing products and services. Breaking out in to new territory means diverting energy away from core activity.
As you take the step to expand, we bring that extra spark - informed entrepreneurial energy to boost step-change growth while you continue to fuel the existing fire. And because we combine agency breadth with in-depth client-side experience, we take projects further - from first inkling of a market opportunity to product launch, we can help with the leg-work.
With our breadth of cross-industry experience the Groundswell Innovation team are helping the Northern economy grow by enabling businesses here to think differently. Through Design Thinking, Agile and Behavioural Psychology methods, we are developing the creating problem solving skillsets of entrepreneurs based in everything from start-ups to global corporates.
Groundswell Innovation also enables businesses in the North to do different things. By adopting disruptive thinking, or just by exploring new perspectives on old problems, our thinking can remove the need for competitive ‘copycatting’ and open up entire new sectors, markets and business opportunities for its clients. This can be absolutely fundamental to successful growth in mature industries where new ideas are often in short supply.
Founder of Groundswell Innovation, Jane Dalton is a volunteer Ambassador and Brand Director for Northern Power Women, a founding Northern Powerhouse Partner. And as an Entrepreneur in Residence at Lancaster University, also a Northern Powerhouse Partner, Jane is keen to ensure that young people in the North have the skills and role models to enable them to become our future entrepreneurs.
Jane Dalton, Founding Director of Groundswell Innovation, said:
“It’s a great privilege for Groundswell Innovation to work with the Government as a Northern Powerhouse Partner. We re-located from the South East 5 years ago because of the fantastic quality of life in Lancashire, something I was very familiar with having grown up in the area. From that point on we have been firmly committed to supporting the development of new ideas and working practices across our region.
As a volunteer Ambassador for Northern Power Women I have seen first-hand the good that can come from passionate people, working together as part of the Partnership to get things done. I’m pleased that the Groundswell team will now be able to play a direct role in building the burgeoning Northern Powerhouse.”
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07786 061 439