Groundswell Innovation help people get the right ideas to market, faster and fitter for purpose - new products and services that solve customer problems, profitably.
Your team are there to focus on existing products and services. Breaking out in to new territory means diverting energy away from core activity.
As you take the step to expand, we bring that extra spark - informed entrepreneurial energy to boost step-change growth while you continue to fuel the existing fire. And because we combine agency breadth with in-depth client-side experience, we take projects further - from first inkling of a market opportunity to product launch, we can help with the leg-work.
Clear brand strategy and product development best practice are the foundation stones of creative and profitable brand development. We have built our knowledge of these up over the past 15 years across a broad range of market sectors. As a result, we arrive at more interesting, yet still grounded answers.
Our experience is in innovation across Europe - for high-street banks like Barclays; and for consumer goods brands managed by the likes of Dulux and Unilever. We specialise in markets with very low consumer engagement and very high levels of product regulation. And still we’ve made an impact.
Where some people see market obstacles, we see springboards for growth - call by and set us our next challenge.