Innovation is hard work. It’s the road less travelled. The riskier, effortful option. For a nation with a high proportion of SME businesses all navigating ever choppier operating conditions, I think this presents us with a problem. We are asking people to leap in to the unknown at a time when their instinct will be to hunker down and weather the storm with their existing business model.
Spawning enthusiasm strong enough to get people adopting the innovation habit won’t be an overnight sensation, unless we can somehow hook it up to Pokemon Go.
But at next year’s innovation conferences, it would be great to see row upon row of innovation beneficiaries. People with more interesting jobs or a better quality of life. People working on new ideas across the supply chain with collaborators, not working in a shed to create one more new widget. A visual demonstration of the multiplier effect brought by the ideas and inventions developing this year. That would show the real, human value of innovation.