We find that multidisciplinary project teams prove to be an efficient method of achieving results within a short space of time. So we draw together project teams from a network of associates.
The issues highlighted by the brief dictate who we ask to get involved.
You get a project team who all have proven experience, not a junior team overseen by a Director.
Since gaining a first class MBA from Cambridge University, Jane has managed brand development, strategy and innovation projects for companies with global brand reach for the past 15 years –
from Unilever brands through to high-street banks across Europe.
This has involved extensive engagement with cross-disciplinary project teams and collaborative partners, to ensure successful delivery of project objectives.
Director of her own company since 2008, Jane entered the field of branding and innovation 16 years ago via brand consultancy The Value Engineers. Her experience covers strategic brand development, new product & service development and qualitative market research.
"Jane is uniquely gifted with an uber-organised, disciplined, analytical brain coupled gloriously
with a riotous ability to embrace creativity in every form."
Helen Lickorish, TVE colleague
“I have worked regularly with Jane on projects over the last 10 years. Why?
Because she consistently adds value.”
Scott Frisby, First Annapolis Consulting
Helen is a client-side marketer with a proven ability to ‘get the job done’ on time and in budget.
At the outset of her career, Helen spent 10 years working in product development and marketing within financial services for Visa, NatWest bank and Selfridges Credit Card.
Before joining Groundswell in 2011, Helen spent 4 years as Director of the Ectopic Pregnancy Trust. The role required a very 'hands-on' approach to achieving solid results on a tight operating budget. Whilst at the Trust, Helen developed the charity’s profile across key stakeholder groups by demonstrating their knowledge base and pioneering spirit.
"Helen delivers an insightful, commercial yet highly practical approach to the development of new products. She brings an energy and emotional intelligence to any project she undertakes. This, combined with her ability to cut through the ambiguity and complexity to focus on the things that really matter make her a great person to have on your team."
Sarah Allen, Director Markets, KPMG
Sally has an extensive agency background in strategic marketing, project management and delivery. She has worked in account management and director roles in two global Brand Consultancies for ten years and has a breadth of experience across multiple sectors, most notably consumer product marketing.
Her strengths lie in the in-depth understanding of a business and its needs, from which she builds consumer insight-based propositions with a pragmatic and can-do approach. She excels at attending to detail and is a natural problem solver.
“Sally is not just a smart, strategically versatile and expert brand consultant but she is brilliant to learn from. She truly lives, breathes and understands brands - from eggs to stock cubes,
she has delivered projects around the world.”
Customer Marketing Manager, Waitrose eCommerce
Financial services afficionado
Closest to customers
Author and film-maker
Know-all in social media