Generating new ideas; defining their relevance for customers; or co-creating with cross-functional teams – our focus is innovation
Innovation strategy & product idea generation – cultivating profit growth through opportunity identification and exploration, anchored by a strong brand definition.
Commercialisation of new products & services – working alongside clients to drive the right ideas to market fast, applying the rigour of product development best practice without the strictures and timescales of traditional innovation processes.
People research – stakeholder interviews, focus groups, co-creation sessions that get to the heart of what customers really need. We focus on the outcomes people want, to get the right design brief for product development.
Category management strategy – looking outside ‘competition copycatting’ to set direction for the market, based on customer understanding and cross-industry analysis.
Maximising the potential of your existing business by altering parts of the current mix – pragmatic innovation to boost core profit.
Altering consumer behaviour – tackling entrenched market issues via buyer psychology and economic theory. Simple ideas applied with care, to optimise ROI on existing marketing activity.
Improving pivotal points in the customer journey – focused effort to fix key problem areas or enhance the highpoints. Because ‘the basics done brilliantly’ buys more repeat business than a dozen reward schemes.
Building a creative service culture - via increased employee engagement. Motivating workforce creativity via increased employee engagement, so everyone is better equipped to solve customer problems.