Generating new ideas; defining their relevance for customers; or co-creating with cross-functional teams – our focus is innovation
Innovation strategy and action planning – cultivating profit growth through new product and service ideas that are anchored by a strong brand definition.
Launching new products & services – working alongside clients to drive the right ideas to market fast, applying the rigour of product development best practice without the strictures and timescales of traditional innovation processes.
Category management strategy – looking outside ‘competition copycatting’ to set direction for the market, based on customer understanding and cross-industry analysis
Maximising the potential of your existing business by altering parts of the current mix – pragmatic innovation to boost core profit.
Altering consumer behaviour – Tackling entrenched market issues via psychology and economic theory. Simple ideas applied with care, to optimise ROI on existing marketing activity.
Improving pivotal points in the customer journey – focused effort to fix key problem areas or enhance the highpoints. Because ‘the basics done brilliantly’ buys more repeat business than a dozen reward schemes.
Building a creative service culture - via increased employee engagement. Motivating workforce creativity via increased employee engagement, so everyone is better equipped to solve customer problems.